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Why Popcorn Costs So Much at the Movies

If you have raised or are raising children you probably recall their level of inquisitiveness and, maybe you still have an echo in your ear of them asking seemingly infinite levels of “why” to a question.  As adults we have those ‘why’ questions too. Though, our questions tend to be about money or other issues we think to be important. Why Popcorn Costs So Much at the Movies examines the pricing structures of many common day goods and services in a very uncommon way. McKenzie, an adjunct scholar at The Cato Institute, guided the reader to the many levels of “let me tell you why” that surround what we might think as a two sentence answer – he takes four chapters to talk about one pricing example. There’s even a chapter on real estate where he discusses rent and subsidized housing.

The level of detail might be too much for some readers [that's a kind way of saying monotonous]. There are two major elements to be learned from this book; one, the unintended consequences of polity/pricing changes and two, after reading this you’ll have a deeper understand of why things cost the way they do. In fact, I’ll bet you’ll know more about pricing than the people who are actually setting the prices of things.